About us
A London builder since 2010
Etalon is a family-run construction company with over 20 years of experience, bringing every key trade and discipline together under one roof. From estimating and project management to electrical, plumbing, mechanical, fit-outs and specialist construction works, our in-house expertise allows us to deliver projects seamlessly from start to finish.
Our Story
Etalon is a family-run construction company built on more than 20 years of experience and one key strength: complete control of the construction process under one team. Founded by John, who began building in Manchester before moving to London in 2003, the business grew as each of his sons developed expertise across project management, estimating, joinery, electrical, plumbing, mechanical ventilation, site management, accounting and high-end finishing. This multidisciplinary structure allows us to manage projects with greater coordination, stronger cost control and consistently high standards from concept to completion. The company has operated under different names as it has evolved, but the principles have never changed: quality, accountability, craftsmanship and attention to detail. Today, Etalon is equipped to deliver projects of any scale or complexity with the confidence of one experienced, fully integrated team.
What we stand for
Accountability
We take ownership from start to finish, with clear responsibility, dependable delivery and no passing the blame between trades.
In-house expertise
Estimating, project management, joinery, electrical, plumbing and mechanical, all within our own team.
Integrity
We believe in clear communication, honest advice and doing things properly — building lasting relationships as well as lasting projects.
Craftsmanship
High-end finishes and careful detailing on every bespoke home we build.
Leadership team
John Dobra
Founder & Managing Director
Ilie Dobra
Project Manager
Filip Dobra
QS & Estimating